Background
The most famous Direct Marketing company in Thailand.
Challenge
During the past few year e-commerce market growth significantly. There are many competitor in Direct Marketing Market. Moreover, young generation didn’t know about TV Direct anymore and sale continue to decreasing rapidly.
Target
Generation Y or older
Insight
People didn’t watch direct sale channel on TV and spend more time online. Many product in TV Direct do have a potential to sale online but none of them promote theirselves as a brand and consumer didn’t know about it at all.
Creative Strategy
We create individual Facebook page for potential brand to communicate and build brand awareness during TV Direct Rebranding Process which take some time. Meanwhile, we will create reliable image of each product and increase sale though online channel.
Result