LUCARIS : SIP WITH STYLE

Background

Lucaris, a premium crystal wine glass brand by Ocean Glass. To celebrates the new Asian dining & wining lifestyle. The first time in Asia that crystal stemware is produced to deliver international quality, for the most enjoyable dining & wining experience.

Challenge

To register LUCARIS as a premium brand of crystal glass in consumer minds across Asia core markets.

Target

Retail Customer and Food Services

Insight

Consumers mostly drinks wine when they are eating or drinking at the restaurant and food is the easiest way to introduce wine beginners to the wine glass.

Creative Strategy

We create ‘Sip with Style’ campaign to let consumer suggest restaurant we should visit and create review content about chosen restaurant, food paring, and our glass to grow awareness among HoReCa, consumer and increasing SEO ranking for the website

Role
Project Manager/Strategic Planner/Photographer

Result

Facebook Fanpage Like (TH): +152%
Facebook Fanpage Like (INT): +60%
Traffic to Website (UIP): +330%
Lead to sale channel: 2M Sessions